Know Your Business and The Persona You Create With It

   Your Business (Enterprise) is in a sense a person, it has a culture (personality) and ways of doing business (behavior). In order to help ensure that your business is seen in the best light it helps to define and communicate what the personality and expected behaviors are. This lets everyone that has a relationship with your enterprise, from employees to customers, understand what you can do for them and how you will do it. This consistency and stability helps breed trust in your relationships.

   Understanding your enterprise and the information you require to define the culture and behavior helps ensure that your doing things that are consistent with this definition and thus breed trust. Defining and managing this information helps you monitor and ensure that you are displaying the personality and behaviors that you want and ensuring that your people are doing things that are consistent with that personality and behaviors.